Ecommerce Search
Connecting organic visits with useful business actions
Define useful actions, check GA4 event collection and review organic sessions alongside enquiry, booking or purchase records.
Desk
Performance Desk
Follows organic reporting and shifts in how search results are presented.
Ecommerce Search
Evaluating local search visibility without assuming every visitor is local
Use Search Console, GA4 and Business Profile data without treating every visitor or interaction as a local customer.
Ecommerce Search
Evaluating search feature changes with first-party performance data
Compare Search Console, analytics and business records to investigate search feature changes without claiming an unproven cause.
Indexation
Reading impressions, clicks and click-through rate together
Interpret Search Console impressions, clicks and CTR together by checking query mix, page scope and incomplete query data.