Content Desk
Covers search intent and content architecture
Focuses on topic planning, titles and headings that match how people actually search.
Search Marketing Desk
A desk on organic search for Australian business websites: site architecture, indexation, technical audits, content quality and performance measurement.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Search Marketing Desk covers organic search from the ground up: crawling, indexation, content architecture, internal linking and measurement. It follows how search results change and what that means for site owners.
Written for in-house SEOs, web teams and content strategists.
- 01Site Architecture
- 02Technical Audits
- 03Indexation
- 04Internal Linking
- 05Ecommerce Search
- 06Content Quality
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Performance Desk
Covers measurement and result changes
Follows organic reporting and shifts in how search results are presented.
Technical Desk
Covers crawling, indexation and site changes
Explains how search engines read a site and what breaks visibility during rebuilds and migrations.
How we work
Written for the people who decide
Organic search work for business websites in Australia. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.