Site Architecture
Choosing a language and regional URL structure
Compare country domains, subdomains and directories for multilingual pages, then check the maintenance and reader implications.
Section
Site Architecture
Site Architecture
Ecommerce organic search
Plan category and product pages, control unnecessary URLs, keep offers accurate and review the shopping journey from search to product.
Site Architecture
International and multilingual SEO
Plan language and regional pages around real reader needs, then align URLs, hreflang, local content and canonical signals.
Site Architecture
JavaScript and search visibility
Check how JavaScript affects a page's rendered answer, crawlable routes and deferred content before investigating its Google Search visibility.
Site Architecture
Local organic search
Plan local organic search around real service coverage, useful pages, accurate business details and carefully interpreted visibility data.
Site Architecture
Matching service pages to actual service coverage
Map each service to real coverage, choose useful pages and make booking conditions clear before a customer enquires.
Site Architecture
Measuring organic search performance
Measure organic search by reviewing relevant visibility, visits and useful business actions while keeping Search Console and GA4 metrics distinct.
Site Architecture
Organic search strategy for business websites
Plan organic search around customer questions, useful pages, access and business outcomes.
Site Architecture
Organic search versus paid search: separating the work
Clarify the different jobs, controls and reports for organic and paid search before allocating work.
Site Architecture
Preventing faceted navigation from generating unnecessary URLs
Classify filter URLs, avoid unnecessary addresses, choose crawl and index controls, and check invalid combinations and pagination.
Site Architecture
Recording important URLs before a redesign
Build a pre-redesign URL inventory with each page’s purpose, proposed treatment, destination and owner.
Site Architecture
Search result changes and AI features
Understand AI features and other search result changes, check their effect on your pages, and choose useful website improvements.
Site Architecture
SEO during website changes
Plan SEO checks for a redesign or migration, from important page decisions and relevant redirects to release checks and monitoring.
Site Architecture
Testing crawlable links in a JavaScript interface
Inspect rendered anchors, usable URLs and direct destinations to test whether a JavaScript interface exposes important page routes to Google.