Indexation
Checking canonical signals across language variants
Check canonical preferences and Google’s selected URLs across translated and same-language regional pages without confusing them with hreflang.
Desk
Technical Desk
Explains how search engines read a site and what breaks visibility during rebuilds and migrations.
Indexation
Checking indexability after deployment
Check released URLs, crawl access, noindex rules and canonical signals, then compare live and indexed Search Console views.
Indexation
Checking redirect chains after a site change: 5 steps
After a migration, old URLs should take visitors and crawlers to the most relevant current page. A redirect chain may still work, but each extra step adds a place …
Indexation
Checking whether citations lead to the correct source page
Audit an AI-search link's final URL, source passage and missing qualifications before judging whether it supports a claim.
Indexation
Checking whether important pages can be crawled
Check discovery links, robots rules, the final URL and its response, then compare Search Console’s indexed and live views.
Site Architecture
Choosing a language and regional URL structure
Compare country domains, subdomains and directories for multilingual pages, then check the maintenance and reader implications.
Technical Audits
Compare Source HTML with Rendered Page Content
Compare a page's initial HTML with its rendered document to find changed content, links and search signals without guessing at the cause.
Indexation
Diagnosing a page excluded from search indexing
Use URL Inspection, a page’s indexing reason, its live response and canonical details to decide whether exclusion needs a fix.
Internal Linking
Finding important pages with too few internal links
A page with few internal links may be hard for readers to find, even if its content is strong.
Indexation
Handling discontinued product pages thoughtfully
Choose when to retain, redirect or remove a discontinued product page, and keep store and Merchant Center availability accurate.
Site Architecture
International and multilingual SEO
Plan language and regional pages around real reader needs, then align URLs, hreflang, local content and canonical signals.
Site Architecture
JavaScript and search visibility
Check how JavaScript affects a page's rendered answer, crawlable routes and deferred content before investigating its Google Search visibility.
Indexation
Keeping business details consistent across the website
Create a source of truth for business details and find conflicting addresses, hours, contact numbers and coverage claims across your site.
Site Architecture
Local organic search
Plan local organic search around real service coverage, useful pages, accurate business details and carefully interpreted visibility data.
Internal Linking
Mapping redirects from old pages to relevant replacements
Choose where old URLs should lead, document exceptions and check that each final page answers the visitor’s original need.
Site Architecture
Matching service pages to actual service coverage
Map each service to real coverage, choose useful pages and make booking conditions clear before a customer enquires.
Site Architecture
Measuring organic search performance
Measure organic search by reviewing relevant visibility, visits and useful business actions while keeping Search Console and GA4 metrics distinct.
Indexation
Monitoring organic traffic after a migration by page group
Track old and new page groups after a migration, compare Search Console and analytics carefully, and investigate losses by URL.
Site Architecture
Organic search strategy for business websites
Plan organic search around customer questions, useful pages, access and business outcomes.
Site Architecture
Organic search versus paid search: separating the work
Clarify the different jobs, controls and reports for organic and paid search before allocating work.
Site Architecture
Preventing faceted navigation from generating unnecessary URLs
Classify filter URLs, avoid unnecessary addresses, choose crawl and index controls, and check invalid combinations and pagination.
Technical Audits
Prioritising technical issues by affected page importance
A crawler can make a large issue look urgent even when it affects only low-value URL variants. Prioritise the pages that should serve customers and appear in …
Site Architecture
Recording important URLs before a redesign
Build a pre-redesign URL inventory with each page’s purpose, proposed treatment, destination and owner.
Internal Linking
Removing broken and misleading internal links
A broken internal link sends the reader to an error.
Indexation
Reviewing duplicate URLs and canonical signals
Several URLs can show the same or nearly the same content because of filters, tracking parameters or platform defaults. The task is to decide which URL should …
Indexation
Reviewing lazy-loaded content for discoverability
Check lazy-loading triggers, rendered media and persistent routes to later content so important material can be discovered.
Indexation
Robots directives versus indexability controls
Choose between robots.txt, noindex, canonical signals and access controls by the outcome needed for a URL.
Site Architecture
SEO during website changes
Plan SEO checks for a redesign or migration, from important page decisions and relevant redirects to release checks and monitoring.
Technical Audits
Separating a crawl symptom from its underlying cause
“Crawled, not indexed” or a sudden error count describes an observation. It does not say whether the root cause is a server response, rendering problem, duplicate …
Ecommerce Search
Structuring category pages around shopping intent
Define a useful product range, show meaningful choices and make category-to-product browsing work for shoppers and crawlers.
Technical Audits
Technical SEO audits
A technical SEO audit should turn a long error list into a small set of decisions. Start with the pages the business needs people to find, then check whether search …
Site Architecture
Testing crawlable links in a JavaScript interface
Inspect rendered anchors, usable URLs and direct destinations to test whether a JavaScript interface exposes important page routes to Google.
Indexation
Using hreflang only for genuine equivalent pages
Decide which local pages belong in an hreflang group and check reciprocal annotations without pairing unrelated destinations.
Indexation
Website crawling and indexability
Understand discovery, crawling and indexing, then check the access rules and page signals that matter for important website pages.